Right now, every enterprise is somewhere on the road to becoming a digital business. The interesting thing is that no matter what map they’re following or vehicle they’re using, those enterprises are all made up of these six elements:
However, the emphasis on and maturity of these business enablers differs across organizations and industries. For example, you might see an organization very advanced in business processes but lacking in organizational intelligence, or an industry quite advanced in how they manage their customers but lagging in how they run their IT systems:
Over the past four decades, enterprises have changed tremendously, partly due to socio/economic/political factors and partly because of changes in these six key enablers. This evolution has led to what is now referred to as Enterprise 3.0 or, more descriptively, the Digital Enterprise:
Of course, existing enterprises sometime leap from 1.0 to 3.0, and startups and newer organizations sometimes start at 3.0. Therefore, the definition of becoming digital differs from one enterprise to another. We think of a company’s digital roadmap as a plan for its journey, not a blueprint of its destination.
The primary goal of the digital journey is to reach a point where:
- 1The immersive experience of the users is a fundamental characteristic of every system and process, not an afterthought. And those users are not just customers; they can be the organization’s employees and business partners as well.
- 2Innovative ideas come from all directions, including employees, customers, and even what the rest of the world is saying about the organization’s competitors.
- 3Business processes are optimized to become more social, more omnichannel, and therefore more efficient.
- 4Agility is adopted holistically so that asset-light projects are executed by wire-archical, self-organizing teams.
- 5New systems of engagement are seamlessly integrated with existing systems of record.
- 6Enterprise strategy is informed by multi-dimensional, cross-platform analytics that tie back to both strategic and tactical business goals.
We will continue this discussion in subsequent posts that take a deeper look at how the systems, processes, and teams look like in a digital enterprise.