Member Engagement Platform

Deliver personalized content through our innovative member engagement platform

Branchen/ Gesundheitswesen und Biowissenschaften/ Kassenleistungen/ Digitale Verbraucherplattform im Gesundheitswesen /Member Engagement Platform

Personalized Communications With Members at Every Touchpoint

Successful member engagement opens an unprecedented opportunity to grow your health plan enrollment and improve member retention. You’ll accomplish that formidable goal when each member is treated individually, meaning customization is key. We can help. NTT DATA’s member engagement technology solutions connect member, provider, payer and other caregivers at every stage with an enriching digital experience. Our design principle is simple: we add a layer of personalization by tracking the actions users take on the website, tablet or mobile device – and combine this with clinical and member-generated data.

The result? An ongoing experience that’s tailored to preferences and previous interactions. Built on proven platforms that effectively serve critical health plan functions, our member engagement platforms are continuously enhanced to meet the ongoing challenges in the industry. Most importantly, our solution consolidates data from several disparate sources and presents information meaningfully for better decision-making.

You can achieve member-driven transformation by quantifying the customer experience.

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Gartner named us a Leader in its 2018 Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide. — January 2018

Key Benefits

We engineer our solutions to accommodate the many nuances of industry practices. NTT DATA brings a distinct and competitive advantage by offering the flexibility to tailor the solutions to meet specific customer needs.

 

Offering Details

As the healthcare industry shifts from a consumption model to one driven by quality, value and efficiency, consumers now have more choices than ever. Health plans are increasingly focused on becoming more consumer-centric, implementing innovative member engagement strategies as a competitive differentiator. To help you reach this goal, our omni-channel platform includes a configurable member dashboard to deliver personalized content, and presents all benefits and wellness information in a user-friendly format. The NTT DATA Member Engagement platform offers feature-rich digital capabilities to streamline health plan services provide personalized support and manage wellness programs. This flexible and

configurable platform supports several add-on modules and integrates with partner tools to offer a range of health and wellness functionality. Not only does it support the creation, delivery and tracking of multiple types of assessments to consumers, but it also integrates with a wide range of activity tracking devices and metrics. Our rich incentive framework enables design and execution of programs to reward desired activities. It also provides general purpose health education, personalized content based on member’s unique health status, benefit summaries, plan documentation and claim details.

Our innovative framework leverages Next Best Action (NBA) analytic results to personalize content and issue calls to action for high-priority needs. In addition, it supports the intended current objective of the user while also engaging the user with the identified NBA. It identifies user persona and tracks actions on all channels and supports an ongoing experience that is continuously tailored to preferences. And it combines actions with clinical and member generated data and suggests an appropriate delivery via preferred channel.

Engage Members, Boost Satisfaction

Our Member Engagement platform provides personalized content delivery and transactional functionality for consumers and health plan members.

Through use of an omni-channel platform, which is available 24/7, members are encouraged to use their benefits wisely throughout the year and engage for improved health results and member satisfaction.

IDC named us a Leader in Omni-Channel Engagement Services in its Worldwide Omni-Channel Engagement IT Implementation Services report. — March 2017

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